Our Commitment to Your Privacy
Welcome to BaroShift. Our mission is to help you improve your well-being. We are committed to protecting your privacy and handling your data with transparency and care.
This Master Privacy Policy describes how BAROSHIFT TECHNOLOGIES INC. ("BaroShift", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, make a purchase from, or use our services on our store hosted by our web-based e-commerce platform hosting partner (the "Store"), our website, or our mobile application (the "App"), or when you otherwise communicate with us (collectively, the "Services").
Please read this Privacy Policy carefully. By using and accessing any of our Services, you acknowledge that you have read and understand the collection, use, and disclosure of your information as described herein.
Information We Collect
We collect information necessary to provide, secure, and improve our Services, including e-commerce transactions, mobile in-app purchases, and our app-based biofeedback features. This includes:
A. Information You Provide to Us
- ›Account and Profile Information: When you create an app or web account, we collect your name, email address, password, and optional details like date of birth and gender to personalize demographic comparisons.
- ›Contact and Transaction Details (Web Store & Mobile App Stores): When you purchase a Starter Bundle, Pass, or subscription renewal (whether through our web Store or via Apple In-App Purchases or Google Play Billing), we collect your billing address, shipping address, phone number, and transaction histories.
- ›Financial Information: Our reputable third-party payment processors collect your payment card details for web transactions, while Apple Inc. and Google LLC collect details for mobile in-app purchases. We do not collect or store financial payment card numbers on our servers. For mobile purchases, we only receive a secure transaction receipt and subscription state updates (e.g., active, expired, renewed) from Apple or Google.
- ›Conversational Data (AI Coach): We collect all text prompts, questions, inputs, and feedback you submit to our interactive AI Coach, or any current or future automated, predictive, or generative AI features. Because these chats may contain voluntary disclosures about your emotional state, physical symptoms, life stressors, or health habits, this text may contain or infer Sensitive Personal Information.
- ›User-Generated Content: This includes journal entries, mood logs, and contextual tags you voluntarily add to your biometric measurements.
- ›Communications: Any details you include when contacting customer support or emailing us.
B. Information from Your Use of the App
- ›Health and Biometric Data: With your explicit consent, we collect health and biometric data essential for the app's functions, such as heart rate, heart rate variability (HRV), and respiration patterns, either from your phone's camera or the BaroShift wearable.
- ›Contextual AI Processing: When the interactive AI Coach feature is active (which is enabled by default but can be toggled off), our system may automatically inject your historical wellness logs, live biometric data (heart rate, HRV, and respiration patterns), and basic profile information into the secure text generation pipeline to personalize the AI Coach's conversational responses and advice.
- ›Sensitive Personal Information (U.S. Residents): For residents of the United States, certain data we collect—specifically neural data (data generated by measuring the activity of your central or peripheral nervous system, such as nervous system balance) and respiration patterns—is classified as "Sensitive Personal Information" under applicable state laws.
C. Information Collected Automatically
- ›Device Information: We automatically collect details about your device, browser, network connection, IP address, operating system, unique device identifiers, and cookie data to ensure compatibility, prevent checkout fraud, and troubleshoot issues.
- ›Usage Information: We track your interaction with our Store and App, such as pages visited, items added to your cart, app features used, and session duration.
How We Use Your Information
Depending on how you interact with us, we use your personal information for the following purposes:
- ›To Fulfill Purchases & Manage Accounts: To process your payments, fulfill orders, ship physical hardware, handle returns, manage your subscription (Passes), validate transaction receipts from App Stores, and send service-related transactional notifications.
- ›To Provide Wellness Insights: To operate the app, analyze your biometric data (heart rate, HRV, and respiration) to generate personalized scores, and provide automated biofeedback profiling. Because this automated profiling is essential to the core biometric tracking Service, no opt-out is available for this basic data processing; account termination is required to stop it.
- ›Proprietary Machine Learning (ML) & AI Optimization: We use your biometric data (heart rate, HRV, and respiration patterns) to train, evaluate, and refine our proprietary machine learning (ML) data models, such as our baseline scoring algorithms. Additionally, we may use anonymized, aggregated, and de-identified conversational text logs, chat histories, and prompts submitted to the AI Coach or other automated systems for the sole purpose of training, fine-tuning, and optimizing our own internal machine learning, natural language processing (NLP), and automated coaching algorithms.
- ›Marketing and Advertising: We may use your online store activity to send promotional emails, text messages, or display targeted online advertisements on other platforms.
- ›Security and Fraud Prevention: To authenticate your account, detect or prevent fraudulent, illegal, or malicious checkout activity on our Store or App, and secure our network infrastructure.
- ›Legal Compliance: To comply with applicable laws, respond to valid legal processes, or enforce our Terms of Service.
How We Share and Disclose Your Information
We do not sell your personal data. We only disclose your information to third parties in the following limited circumstances:
- ›With E-Commerce Infrastructure: Our web Services are hosted by our web-based e-commerce platform hosting partner. They collect, process, and store your transaction and browsing data on our behalf to facilitate checkout, prevent fraud, and run the Store, in accordance with their own consumer policies.
- ›With Mobile Platforms (Apple and Google): For subscriptions and passes purchased inside the mobile App, Apple (App Store) and Google (Google Play Store) process payments and manage billing details. We share secure transactional tokens with these platforms to validate active passes, handle renewals, and process cancellations.
- ›With Generative AI Infrastructure: To run our automated AI Coach, we use secure generative AI cloud infrastructure and subprocessors. Conversational text inputs and contextually injected biometrics sent to these subprocessors are contractually isolated within our virtual private cloud (VPC), encrypted both in transit and at rest, and are strictly prohibited from being used by the infrastructure provider or any third party to train their base public models.
- ›With Service Providers: We work with trusted vendors for logistics, shipping, cloud hosting (in Canada and the U.S.), analytics, and payment processing. They are contractually obligated to protect your data.
- ›With Your Consent: We share data with third parties (e.g., healthcare providers) only when you have given us explicit permission.
- ›For Legal and Safety Reasons: We disclose data if required by law, court order, or to protect the safety and rights of BaroShift, our users, or the public.
Your Rights, Choices, and Settings
Depending on where you live, you have the right to access, delete, correct, or obtain a portable copy of the personal data we hold about you.
- ›Managing Marketing Preferences: You can unsubscribe from our promotional emails at any time using the link at the bottom of the emails. We will still send non-promotional transactional communications regarding your purchases or app account.
- ›Opt-Out of Automated Conversational Profiling (AI Coach): The interactive AI Coach feature is optional but turned on by default. You have the right to toggle the AI Coach feature to "OFF" at any time in your app settings. Turning the AI Coach off immediately stops the real-time processing of your biometric and text data through text-generation pipelines. Please note that turning the AI Coach off degrades your app experience to raw, uninterpreted biometric tracking data and baseline scoring results. When toggled off, your previous chat logs will be retained on our secure servers so they are available if you reactivate the feature, unless you submit a deletion request.
- ›Right to Delete Chat History: You can request the complete erasure of your conversational history with the AI Coach at any time by contacting us at legal@baroshift.com. Upon receiving your request, your chat logs will be completely and permanently wiped from our live production and backup secure databases. (A self-service, in-app chat deletion button will be deployed in an upcoming release).
- ›Human Review of Flagged Interactions: To ensure user safety, maintain data security, and mitigate harmful AI outputs, users have the ability to "flag" poor or concerning responses generated by the AI Coach. When an interaction is flagged, the entire relevant conversation history—along with your name and profile identifier—will be sent to and reviewed by a human support agent for quality assurance, safety, and moderation purposes.
- ›Opt-Out of Automated Biometric Profiling: Automated profiling is essential to our App. You may opt-out of secondary biometric data use, but opting out of core analysis requires account termination as the physical armband cannot function without it.
- ›Web Store and Mobile Platform Opt-Outs: You may manage targeted advertising preferences powered by our web-based e-commerce platform hosting partner's merchant network, or manage your purchase and subscription data directly through your Apple ID or Google Play Account settings.
Data Security, Retention, and Transfers
Security Limits:
We use industry-standard security measures, including data encryption in transit and at rest. However, no security system is impenetrable, and we cannot guarantee "perfect security."
Retention:
We retain personal and transaction information only for as long as necessary to fulfill the purposes outlined in this policy, manage your account, or comply with financial, tax, and app store legal requirements.
Breach Notification:
In the event of a security breach involving your health or personal data, we will notify affected individuals in accordance with applicable law, including the U.S. FTC Health Breach Notification Rule (within 60 days of discovery) and Canadian provincial requirements.
International Transfers:
Your data is stored and processed on servers in Canada and the United States. We utilize appropriate safeguards, such as standard contractual clauses, to protect your data when it is transferred internationally.
Children's Privacy
Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that a child under 16 has provided us with personal data, we will delete such information immediately.
Changes to This Privacy Policy
We may update this policy from time to time. Any changes to this Privacy Policy will become effective immediately upon being posted on our website or within the App. Your continued use of the Services after such updates are posted constitutes your binding acknowledgement of the updated policy.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: legal@baroshift.com